About
Industries

Live shopping

Live shopping

SaaS

SaaS

Cybersecurity

Cybersecurity

Fashion

Fashion

Health

Health

Luxury

Beverage

Beverage

Automobile

Automobile

Cosmetic

Cosmetic

Bank

Bank

Energy

Energy

Transport

Transport

Clients

Voggt

Voggt

Userled, Scalingo, Prismic, Cycle

Userled, Scalingo, Prismic, Cycle

Neverhack

Neverhack

Lacoste

Lacoste

Lucis

Lucis

Richard Mille

Richard Mille

Aperol

Aperol

Groupe Renault, Hopium

Groupe Renault, Hopium

Avène, La Rosée

Avène, La Rosée

BNP Paribas, Oney, We Share Bonds

BNP Paribas, Oney, We Share Bonds

Total

Total

Getlink

Getlink

Art director based in Paris, currently working at Hervé Studio, specializing in brand identities and digital interfaces.
Since 2016, I’ve been refining my craft through collaborations with diverse clients and industries.
I design experiences that make brands matter, focusing on creating meaningful digital solutions at the intersection of brand, product, and strategy.

Expertise

I work on brand identity projects with a strong focus on digital assets. Each project begins with a crucial discovery and understanding phase, essential for creating good design. In collaboration with strategy teams, I develop visual concepts that align with a pre-defined positioning.

I work on brand identity projects with a strong focus on digital assets. Each project begins with a crucial discovery and understanding phase, essential for creating good design. In collaboration with strategy teams, I develop visual concepts that align with a pre-defined positioning.

My first mission is to create distinctive graphic systems that stand out while maintaining the flexibility needed to adapt to a constantly evolving digital world.

My first mission is to create distinctive graphic systems that stand out while maintaining the flexibility needed to adapt to a constantly evolving digital world.

Branding

Phase
Discovery
Strategy
Visual concept
Assets production

I'm the main actor of these two phases

I'm the main actor of these two phases

case studies

Digital design

Phase
Discovery
Graphic exploration
Wireframing
Layouts production

I'm the main actor of these three phases

I'm the main actor of these three phases

case studies
Experiences
Hervé studio
Art Director
2021 - Present
Gazelle
Webdesigner
2020 - 2021
2017 - 2020
Tools
Figma
Photoshop
Illustrator
After effects
Jitter
Florafona
Slack
Framer
Fields of practice
Art direction
Branding
Digital Design
Product launches
Landing pages
Graphic Design
Motion Design
User Interface
User Experience

Hugo Prieto

© 2026

Folio

I create visual identities and digital interfaces

Experiences
Hervé studio
Art Director
2021 - Present
Gazelle
Webdesigner
2020 - 2021
2017 - 2020
Tools
Figma
Photoshop
Illustrator
After effects
Jitter
Florafona
Slack
Framer
Fields of practice
Art direction
Branding
Digital Design
Product launches
Landing pages
Graphic Design
Motion Design
User Interface
User Experience

Hugo Prieto

© 2026

Folio

I create visual identities and digital interfaces

Experiences
Hervé studio
Art Director
2021 - Present
Gazelle
Webdesigner
2020 - 2021
2017 - 2020
Tools
Figma
Photoshop
Illustrator
After effects
Jitter
Florafona
Slack
Framer
Fields of practice
Art direction
Branding
Digital Design
Product launches
Landing pages
Graphic Design
Motion Design
User Interface
User Experience

Hugo Prieto

© 2026

Folio

I create visual identities and digital interfaces

Experiences
Hervé studio
Art Director
2021 - Present
Gazelle
Webdesigner
2020 - 2021
2017 - 2020

Hugo Prieto

© 2026